Why has the luxury shirt industry historically targeted men far more than women? Are women's graphic tees somehow less cool, no way. Do men look better in designer shirts - most definitely not. Do men care more about originality, exclusivity, and comfort... don't think so. So what gives? We don't know, but we are quite happy to have the opportunity to fulfill the demand for luxurious, high fashion women's tee shirts. The designs on our t shirts for women have been tagged by our artists asintended for women.