Old-Soulz Inc.

Fintoo T-Shirts Designed By Old-Soulz Inc.

Old-Soulz is a top notch artist management company that has the following artists under their belt



The tale of Yushi Niato is very much like the story of the miracle of Hip Hop. Through the bits and pieces of what was possible, of what nobody else could see, a style that captivated everyone who experienced it grew from both need and imagination.  

For everyone who has ever heard KRS-ONE say "Hip Hop is something you live," they will understand the tattoo on Niaito's arm stating simply "Life is Art." For those of you who have been following him since his days as a graphiti artist in Sakuragi-cho, Yokohama city Japan, to his days as one of the top art battlers in New York City, the evolution from a graph writer to a professional artist is one of destiny.

The name PESU draws its origins from his childhood, when Niato was in a car accident and spent much time in the hospital thinking he would go blind. Perhaps the threat of blindness from the real world allowed him to see the surreal styles that he would soon be bringing to walls and canvasses all over the world.

To give himself the superhero felling his art would soon reflect, he dubbed himself ESU, which loosely translated in Japanese is the letter "S". Superman was about to swoop into reality. While coloring the rigid landscape of Japanese art, ESU kept falling outside the lines, and decided to take the current of his paints overseas to California, where his perception of the universe shifted and his world of art expanded.

Once there he met a his future business partner, Yaz Higashiya, a fellow countryman who was following the same path of Russell Simons before him - To create a brand that artists could gather under and bring their new styles to the world. Together, the two of them formed Old-Soulz entertainment as a professional business that sold ESU's paintings and started attracting other artists and creating a scene.  Old-Soulz seeks to fuse the energy harnessed in nature and combine it with the creative spirit of the artist to bring about a peaceful environment to exist in.


With the business model now in place, ESU added a "P" to the front of his name as he was now making his living as a professional artist. Though the west coast brought some success, the Old-Soulz knew that there was only one place that held the combination of surreal art and Hip Hop Music: New York City.


Home of the Art Battle, where painters paint against each other in the style of an old breakdance battle, Pesu not only competed and won many of the competitions, but after each battle, he started to receive offers to buy the paintings he had just completed. As the art form started to gain recognition, he began opening for acts such Slick Rick, Aloe Blacc, Pete Rock, Camp Lo, Bobbito, DJ Spinna, Tony Touch, Rich Medina, CL Smooth and so on.


In 2006, PESU was elected as an artist for Evisu international, and participated in the Sun Dance Festival as an artist where he painted customized pieces for celebrities such as Anthony Hamilton, Damon Dash, Kevin Bacon, Sam Rockwell and many others.

In addition to being named one of the 8 best live paint battlers by MTV for their “Art Battlers” shows, he painted at live showrooms and done custom paintings for Project NY, Dirty Dozen +1 Jeans and countless other events on the New York art world.

Now a worldwide brand, PESU is showing in Galleries all over New York City and establishing himself as one of the top paint battlers in the world. His brush strokes engulf the eyes of everyone who cannot help but stop and immerse themselves in a knew known seen by those who are looking for an alternative to modern reality.

In September 2010, PESU will be collaborating with Coach. He will be custom painting on Coach during Fashion week.

Pesu's hope is that this alternative can become the Norm. 


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